Residential and Business Survey

The Town of Herndon is seeking a qualified firm to design, conduct, analyze, and present two statistically valid surveys—one of town residents and one of town businesses—to gauge satisfaction with municipal services. The scope includes developing survey instruments, fielding the surveys, performing statistical analysis, and delivering a comprehensive report with findings and recommendations. • Develop resident and business survey questionnaires that meet statistical validity standards. • Conduct data collection (online, phone, or in‑person) to reach a representative sample of residents and businesses. • Perform data cleaning, statistical analysis, and produce a detailed report with actionable insights for town leadership. • Provide presentation of results to town officials and stakeholders. • Deliver all final deliverables by the contract deadline (August 27, 2026).