FRCC Strategic Enrollment Management (SEM) Plan

Front Range Community College (FRCC) is seeking consulting services to lead and support the development of a transformative, institutional Strategic Enrollment Management (SEM) Plan. This plan will reimagine recruitment, retention, marketing, communications, and student success through a comprehensive and collaborative data-informed approach. The selected consultant will facilitate a process that utilizes data to evaluate a clear direction for the institution, ensure comprehensive input, collaboration, and alignment across the entire college community. The consultant will also help establish clear Key Performance Indicators (KPIs) and Key Performance Measurements (KPMs), ensure long-term sustainability, and align the Strategic Enrollment Management Plan with the college’s strategic plan. Key aspects of the project include: • Establishing a fluid, strategic roadmap for innovative and sustainable short- and long-term enrollment goals, encompassing recruitment, retention, marketing, communications, student success and completion. • Integrating actionable data-based goals for all student populations to ensure targeted headcount, full time equivalent (FTE), and net tuition revenue (NTR). • Implementing best practice and future-ready strategies to optimize enrollment management, marketing, and holistic student support systems. • Enhancing FRCC’s brand and mission through an innovative, transparent and collaborative SEP process, aligned with the full student journey from inquiry to graduation. • Ensuring SEM is a shared institutional initiative, with emphasis on collaboration between key divisions including Enrollment Management & Student Success, Academic Affairs, Strategic Marketing & Communications and Strategy & Innovation.