Macomb County Board of Commissioners Digital Marketing Services

The Macomb County Board of Commissioners is seeking a digital marketing agency to provide comprehensive marketing services, including content creation, campaign execution, and performance reporting. The selected vendor will serve as an extension of the county's team to build brand awareness, drive engagement, and support organizational goals. The scope of work includes social media management, digital advertising, email marketing, content creation, creative services, reporting, and event support. The contract will be for a minimum of two years, with the option to renew for two one-year extensions. • Social Media Management: Account management, updates, branding consistency, posting, community/reputation management. • Digital Advertising: Strategy, monitoring, optimization, and reporting of paid campaigns across multiple platforms. • Email Marketing: Design and deploy branded templates, write promotional copy, create custom graphics, and manage email distribution. • Content Creation: Development of graphics, photography, videography, newsletters, and other digital assets. • Creative Services: Design of a custom office logo, custom visuals, video, and photography to support office promotion. • Reporting: Monthly reporting on ad performance, social growth metrics, and recommendations for improvement. • Event Support: Assist with planning and promotion of special outreach events.