Farmers Market Promotion Program

The Farmers Market Promotion Program (FMPP) is a grant program that aims to support the development, coordination, and expansion of direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products. The program focuses on several key areas, including supporting and promoting domestic direct producer-to-consumer marketing, encouraging the development of value-added agricultural products, and developing marketing strategies for producers of local food and value-added products. Eligible entities can apply for grants to support projects such as market analysis and strategic planning, local farmer startup training and education, and recruitment and retention of new and underserved farmers and ranchers. The program also prioritizes projects that benefit low-income and low-food-access communities. Key requirements for applicants include providing a clear and detailed project plan, demonstrating a commitment to collaboration and engagement with stakeholders, and ensuring that the project aligns with the program's goals and objectives. Some of the key activities that may be funded under this program include: • Developing tools and practices to support local agriculture markets • Conducting training and technical assistance for farmers and ranchers • Establishing or expanding producer-to-consumer networks and organizations • Promoting new business opportunities and marketing strategies to reduce on-farm food waste • Responding to changing technology needs in direct producer-to-consumer marketing