Description
The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with Walmart Connect (Walmart, Inc.) to provide a comprehensive “Fresh From Florida” promotional advertising program across Walmart’s grocery retail channels. The effort includes in‑store signage, circular ads, digital placements, social‑media promotion, and coordinated in‑store events to showcase Florida‑grown products. The contract is valued at approximately $800‑$850 k and is slated to commence on June 30 2027.
• Scope: brand promotion, in‑store and digital advertising, signage, demos, and social‑media campaigns for the “Fresh From Florida” brand.
• Target audience: Walmart shoppers (≈150 million U.S. customers weekly).
• Deliverables: coordinated circular ads, in‑store displays, digital screen ads, website/social media placements, event planning and execution.
• Duration: contract execution begins 30 June 2027; term not explicitly stated.
• Estimated budget: $800‑$850 k.
• Mandatory single‑source: Walmart Connect is the only entity that can place ads inside Walmart stores.