Retail Recruitment and Attraction

The City of Palmdale is seeking a professional consulting firm to develop and execute a comprehensive Retail Recruitment and Attraction program. The consultant will conduct market analyses, identify retail gaps, prospect and recruit target retailers, and provide ongoing outreach, including attendance at trade shows. The contract is a firm‑fixed‑price services agreement with a base term of two years and options for three additional one‑year extensions. • Conduct trade‑area, demographic, psychographic, and competitive retail analyses; produce maps, gap studies, and a Retail Market Guide. • Identify at least 30 qualified retail prospects, execute outreach, and maintain a tracking system; provide ongoing industry trend updates. • Perform boots‑on‑the‑ground property assessments, corridor analyses, and broker/property‑owner outreach; attend a minimum of two relevant trade shows per year. • Optional services (priced separately) include a Holiday Shop‑Local marketing toolkit and geofencing analytics for up to five city‑selected locations annually. • Contract requires extensive insurance, licensing, SB 1383 waste‑management compliance, and adherence to City‑specified deliverable formats; payment is on a firm‑fixed‑price basis with a 120‑day price validity period.