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  1. Bid Banana
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  5. ›RFP20-04 (RFP20-04 General Marketing Services)

Pittsburgh Regional Transit·Pennsylvania

RFP20-04 (RFP20-04 General Marketing Services)

Closes 7/30/2020$2M – $6MRequest for Proposal
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Description

The Port Authority of Allegheny County is seeking a pool of up to two firms per category to provide general marketing services over a four‑year base term (with one optional extension year). Services are broken into six categories: advertising, public relations, community outreach/engagement, market research, direct‑mail distribution, and video production. Work will be issued on an as‑needed basis via individual work orders; proposals must include methodology, staffing, DBE/DB participation plans, and a detailed cost summary. The contract requires compliance with federal, state, and local regulations, including DBE participation, non‑discrimination, and insurance requirements. No total contract ceiling is disclosed, and proposals must be submitted electronically (hard‑copy also required) by July 30, 2020. • Six distinct marketing service categories to be covered. • Multi‑year “pool” contract (4 years base, optional 1‑year extension). • Mandatory DBE/DB participation, insurance, and local agent requirements. • Proposals due July 30, 2020; award expected October 2020; work orders commence after award.

Attached files

Contact

Fred Buckner(Professional Services Contract Specialist)

[email protected]

(412) 566-5467

Key dates

Opened
6/30/2020
Questions due
7/24/2020
Pre-bid meeting
7/21/2020
Closes
7/30/2020
Projected award
10/1/2020
Duration
4 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
RFP20-04

Budget estimate

$2,000,000 – $6,000,000

No budget is disclosed, but a transit authority’s multi‑year marketing contract typically ranges from a few million to several million dollars. Assuming modest annual spend on each of the six categories (approximately $500k‑$1.2 M per year) and a four‑year base term, the total contract value could be roughly $2 million to $6 million. The estimate reflects variability in scope, media‑buying commissions (capped at 10 %), and optional extension.

AI estimate from the solicitation

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