NMDA Advertising

The New Mexico State University (NMSU) procurement office is seeking a full‑service advertising agency to develop and place a comprehensive suite of creative assets for the New Mexico Department of Agriculture (NMDA). The contract will encompass creative production (two TV commercials, a seven‑part educational video series, radio spots, and a digital LookBook), media buying (TV, radio, outdoor billboards, digital and social media placements), account coordination, and ongoing news‑release management. The total budget is capped at $150,000, which must cover all production and media spend; the agency will invoice NMSU for the full amount. The work must be performed primarily within the fiscal year July 1 2026 – June 30 2027, with a one‑year base period and optional extensions up to five years total. • Produce two new TV commercials, a seven‑part video series, radio ads, and a digital LookBook. • Create and manage paid‑social, digital, and outdoor billboard campaigns, including media buying and placement. • Set up an Issuu account for the LookBook, integrate it on NMDA’s website, and maintain news‑release writing/distribution. • Provide full‑service account coordination, reporting, and invoicing for the $150 k all‑inclusive budget. • Comply with NMSU’s standard terms, provide required certifications, and meet strict submission deadlines.