United States Patent and Trademark Office (USPTO) Public Awareness campaign strategy on the dangers of counterfeit substances or devices

The USPTO is conducting a market‑research Sources‑Sought RFI to gauge vendor capability for a nationwide public‑awareness campaign that warns the public about counterfeit pharmaceuticals and medical devices. The agency seeks firms that can develop strategy, create multimedia content, manage a microsite, run social‑media outreach, handle media‑relations, and provide metrics and risk‑management plans. Responses must address nine specific questions covering company background, experience, capabilities, past counterfeit‑related campaigns, outreach methods, personnel, metrics, and risk mitigation, and be submitted as a concise 5‑page PDF by the deadline. This RFI is not a solicitation and does not commit the government to any award, but qualified small‑business vendors will be considered for future competition. • Develop overall campaign strategy and messaging for counterfeit drug/device awareness. • Produce content such as videos, press releases, blogs, public‑service announcements, and maintain a dedicated microsite. • Execute digital and social‑media outreach, influencer and media relations, and provide performance metrics and risk‑mitigation plans.