Brightside Newsletter Redesign- Phase 1

The City of Palm Desert is seeking information from qualified design firms to redesign its bi-monthly newsletter, Brightside. The goal is to modernize the newsletter's visual identity, improve readability and accessibility, and create a cohesive design system that works across print and digital formats. The City intends to implement this project in two phases, with Phase 1 focusing on evaluating vendor qualifications and experience. Interested firms should submit a company overview, relevant experience, portfolio, and description of their design process and approach. Some key points to consider: • Modernize the overall look while maintaining a community-oriented feel • Improve readability and content hierarchy • Enhance accessibility in accordance with ADA and WCAG best practices • Create consistency across print and digital formats • Develop flexible templates for efficient in-house production • Strengthen community engagement and civic identity