IFB - Mental Health Parity Public Information & Education Campaign

The Illinois Department of Insurance is seeking a qualified third‑party vendor to execute a statewide mental‑health parity public‑information and education campaign. The contract calls for full‑service communications, advertising, media planning, and media buying, including strategic campaign planning, creative development, translation, accessibility compliance, and performance measurement. The award will be made to the lowest‑priced responsive and responsible bidder, with a firm‑price period of 90 days post‑opening. • Scope includes strategic communications planning, audience research, message development, creative production (video, radio, digital), media planning & buying, and monthly performance reporting. • Vendor must demonstrate at least five years of continuous operation and three recent large‑scale public‑sector campaigns that included paid media and accessible messaging. • Required deliverables include a campaign plan within 14 days of contract execution, a detailed timeline within two weeks, draft creative three weeks before launch, and ongoing monthly status and ROI reports.