Comprehensive Brand and Institutional Name Review

The Northeast Ohio Medical University (NEOMED) is seeking a consulting firm to conduct a comprehensive review of its brand and institutional name. The selected firm will evaluate NEOMED's current brand and name, assess its alignment with the university's public mission and growth trajectory, and provide recommendations for improvement. The firm will also conduct stakeholder research, market analysis, and strategic positioning. The project is expected to start shortly after March 2, 2026. Some key aspects of the project include: • Evaluating NEOMED's current brand and name • Assessing alignment with the university's public mission and growth trajectory • Conducting stakeholder research and market analysis • Providing recommendations for improvement • Developing a strategic plan for implementation The ideal firm will have experience in higher education and academic medicine, as well as expertise in stakeholder research, market analysis, and strategic positioning.