RFP-Business Attraction and PR Agency-Addendum 1

The Rhode Island Commerce Corporation is seeking a single full‑service firm to provide public‑relations, advertising, social‑media, conceptual paid‑media guidance, and event‑management/production services supporting the state’s business‑attraction initiatives. The agency must work collaboratively on strategy, produce earned‑media coverage, create and schedule approved social content, support roughly a dozen trade‑show and outreach events, and deliver measurable results on brand awareness and lead generation, all within a $600 k not‑to‑exceed contract that runs for 13 months starting June 1 2026. • Full‑scope marketing services (PR, advertising, social, events) – no partial bids accepted. • Must use existing brand guidelines and limited evergreen assets while expanding the media library. • Required reporting on economic‑development KPIs; all external communications must be approved by the Chief Communication Officer. • Oral presentations anticipated early May 2026; contract start June 1 2026 with a 13‑month term.