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  4. ›Public Relations
  5. ›Communication, P R, and Career Pathway Services

State of Delaware CHR·Delaware

Communication, P R, and Career Pathway Services

Closes 10/13/2026$500k – $1.5MRequest for Proposal
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Description

The Christina School District seeks an integrated vendor to provide comprehensive strategic communications, public‑relations, crisis‑communication, digital/social media, multilingual outreach, and creative production services (Component A) together with a K‑12 career‑pathway program that delivers workshops, mentorship, job‑shadowing, and student‑portfolio development for grades 10‑12 (Component B). The contract is a three‑year award beginning December 1 2026, with two possible one‑year extensions and a short month‑to‑month extension option. The district will evaluate proposals on experience, methodology, curriculum design capability, personnel qualifications, cost, public‑sector experience, and references. The vendor must supply its own production equipment, meet stringent insurance and background‑check requirements, and provide regular reporting (monthly usage, quarterly subcontractor spend, annual outcomes). • Component A: strategic communications planning, media relations, crisis response, brand management, multilingual/community engagement, digital/social media, website content support, and performance dashboards. • Component B: multi‑year communications pathway curriculum, hands‑on workshops, mentorship, externships, student portfolio creation, and an annual showcase event. • Mandatory deliverables include monthly usage reports, quarterly 2nd‑tier spend reports, and an annual integrated outcomes report; the vendor must maintain insurance minimums and comply with FERPA, FOIA, and Delaware law.

Attached files

Contact

Trenda Broadnax(Procurement Specialist)

[email protected]

Key dates

Opened
9/1/2026
Questions due
9/15/2026
Closes
10/13/2026
Projected award
12/1/2026
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Public Relations
NAICS
541820
Solicitation №
CHR26019-PTHWY_DVMT

Budget estimate

$500,000 – $1,500,000

Based on the three‑year term, a typical public‑relations retainer for a school district of this size ranges from $150k‑$300k per year, plus an hourly rate card for optional services (estimated $100‑$200 per hour). Adding the career‑pathway curriculum and workshop component (often billed as an additional $100k‑$300k annually) suggests a total contract value between $500,000 and $1,500,000 over the base three‑year period. The wide range reflects variability in the amount of optional services and the extent of equipment and staffing the vendor elects to provide.

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