Description
The Farmers Market Promotion Program (FMPP) funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on supporting and promoting domestic direct producer-to-consumer marketing, encouraging the development of value-added agricultural products, and facilitating regional food chain coordination and mid-tier value chain development. Key activities include developing tools and practices for local agriculture markets, conducting market analysis and strategic planning, and providing training and technical assistance to farmers and ranchers.
• Supporting domestic direct producer-to-consumer marketing
• Encouraging the development of value-added agricultural products
• Facilitating regional food chain coordination and mid-tier value chain development
• Promoting new business opportunities and marketing strategies to reduce on-farm food waste
• Responding to changing technology needs in direct producer-to-consumer marketing
• Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment