Japanese Marketing and Trade Representative

The Florida Department of Citrus is seeking a company to manage its trade representation and promotional programs for Florida Grapefruit in Japan. The selected company will be responsible for managing and measuring all aspects of the approved marketing and trade program in Japan, including market research, marketing, public relations, advertising, and acting as the department's representative in Japan. The company should have expertise and experience in planning, managing, executing, and measuring promotional activities targeting consumers, media, and the trade. The contract will be for a two-year period with a possible three-year renewal. The budget for the program is approximately $800,000 USD for the first year. • Key responsibilities include: • Managing the annual budget and strategic planning • Expanding distribution and consumption of Florida Grapefruit • Developing, managing, and measuring day-to-day business • Creating and managing web and social media assets • Representing the Florida Citrus industry to Japanese consumers, media, and trade • Submitting monthly and end-of-season reports • Understanding and adhering to the rules and regulations of the FDOC and the USDA-FAS Market Access Program (MAP)