CTA25026 RFP

The California Tahoe Conservancy is seeking a contractor to develop and implement a marketing campaign for the Lake Tahoe special interest license plate. The goal of the contract is to increase annual sales of Tahoe plates by 20 percent. The contract will be for a period of two years, with the option to renew for an additional one-year period. The contractor will be responsible for developing a marketing strategy and plan, implementing the plan, and tracking and reporting campaign results. The budget for the project is up to $155,000 for the initial two-year term, with a possible extension of up to $77,500 for an additional year. Key responsibilities of the contractor will include: developing a marketing strategy and plan, implementing the plan, tracking and reporting campaign results, and providing progress reports and a final report. • The contractor will be required to demonstrate experience in developing and implementing successful marketing campaigns. • The contractor will be required to provide samples of relevant work products. • The contractor will be required to identify key staff and consultants who will participate in the contract. • The contractor will be required to provide a list of potential subcontractors and describe their qualifications. • The contractor will be required to meet California Disabled Veteran Business Enterprise (DVBE) Program Requirements.