Description
Washington State University seeks a qualified vendor to develop the initial brand identity and early‑stage marketing concepts for its new apple variety, Sunflare™ (WA 64). The work includes creating a logo, color palette, typography, tagline, brand narrative, and a set of at least three refined brand concepts that can be applied across fruit stickers, packaging, point‑of‑sale displays, digital and print marketing, and potential merchandise. The contract is limited to a maximum spend of $12,000 for the brand‑development phase, with an optional future marketing contract (up to $35,000) for the launch after the 2028 harvest. The selected firm must be able to work in Washington State, provide prior brand‑identity experience, and be able to deliver the final deliverables within an approximate one‑year performance period.
• Deliver a complete brand‑identity system (logo, colors, typography, tagline, narrative) scalable to multiple media.
• Submit ≥ 3 refined final concepts after award; provide source files and brand‑guidelines documentation.
• Must remain within the $12,000 budget for the brand‑development portion; future marketing work is a separate procurement.