Description
The U.S. Embassy in Guatemala seeks a qualified public‑relations/marketing firm (or a U.S. prime with a Guatemalan subcontractor) to design, launch, and manage a private‑sector alliance program that promotes U.S. immigration messaging, including the CBP Home App, to Guatemalan audiences. The effort involves baseline research, strategy development, partner recruitment (three anchor associations + ≥ 10 companies), creation of Spanish‑language campaign assets, QR‑code tracking, and monthly performance reporting over a twelve‑month period.
• Research & baseline creation (Months 1‑2) using Embassy immigration survey data (provided post‑award).
• Partner development: secure anchor business associations and at least ten company partners providing in‑kind contributions; vet each partner for compliance with U.S. policy and sanctions.
• Implementation: roll out messaging, QR‑code tracking, and monthly progress reports (Months 3‑12) while the Guatemalan subcontractor handles in‑country outreach and execution.