OUTREACH CAMPAIGN FOCUSED ON HIGH-CONCENTRATION MARIJUANA AND OPIOID USE DISORDE

The purpose of this Request for Proposals (RFP) is to select a Consultant to design and execute a public outreach campaign addressing the risks associated with high-concentration marijuana and its potential connection to opioid use disorder (OUD). The campaign will focus on raising awareness, reducing stigma, and promoting evidence-based prevention strategies. The selected Consultant will be responsible for creating and distributing educational materials, partnering with local stakeholders, and implementing a multi-platform media strategy. The campaign's scope will include educational content development, stakeholder collaboration, evidence-based messaging, media plan execution, community engagement, and evaluation and reporting. • The campaign will target at-risk populations, including youth, parents, educators, healthcare providers, and community leaders. • The Consultant will be required to provide quarterly reports detailing progress, outcomes, and recommendations for improvement. • The campaign's objectives include raising awareness of the risks associated with high-concentration marijuana and its potential links to opioid misuse, encouraging healthier choices regarding marijuana and opioid use, facilitating community discussions, and distributing educational materials in diverse formats. • The Consultant will be evaluated based on their qualifications and experience, fee proposal, community engagement, and campaign strategy, timeline, and evaluation plan.