Description
The City of Cincinnati is seeking a qualified firm to provide strategic planning, centennial branding, event framework development, sponsorship strategy, and light execution leadership for the Cincinnati Recreation Commission's (CRC) 100th Anniversary celebration in 2027. The selected firm will be responsible for developing a comprehensive strategic plan, creating a visual identity and messaging system, and providing adaptable design and messaging elements for use across platforms. The firm will also develop a centennial project plan and timeline, provide adaptable run-of-show templates, and create a pitch deck for CRC Foundation use.
Key aspects of the project include:
• Development of a centennial vision, goals, and success metrics
• Facilitation of planning sessions with CRC leadership, CRC Board, CRC Foundation, City partners, and stakeholders
• Creation of a unifying centennial theme and messaging to include governance and decision-making framework
• Presentation of 2-3 celebration concept models with a planning timeline aligned with CRC priorities
• Development of a 2027 centennial communications strategy
The project will be divided into two phases, with Phase 1 focusing on strategic planning, branding, and event framework development, and Phase 2 providing targeted advisory support to CRC leadership during early implementation.