Spectrum Reach Advertising - Intent to Sole Source

The Hawaii Army National Guard plans to award a sole‑source, firm‑fixed‑price contract to Spectrum Reach Advertising (a subsidiary of Charter Communications) to deliver digital advertising for all televised high‑school sports events across the state for a full year. The effort is limited to a single media provider that holds exclusive broadcast rights, and the solicitation is an intent‑to‑sole‑source notice rather than a competitive solicitation. Interested parties may submit a statement of interest by the deadline, but the government retains discretion to proceed or not. • Scope: 12 months of digital advertising supporting televised Hawaii high‑school sports broadcasts. • Delivery: Digital ad placements on Spectrum Reach’s platforms (online, streaming, and possibly on‑air companion spots). • Contract type: Firm‑fixed‑price, sole‑source under FAR 13.106‑1(b)(1). • NAICS: 541890 (Other Advertising Services). • Estimated contract ceiling: Below the $19 M size standard for the NAICS code. • Deadline for interest: 5 PM EST, 28 Aug 2026 (email submission). • No pre‑bid conference, site visit, or formal Q&A period indicated.