UC Law SF Digital Marketing Services HPL Program

The University of California College of the Law, San Francisco is seeking a qualified digital‑marketing firm to develop, execute, and manage a data‑driven, multi‑channel marketing program that will raise the visibility, enrollment, and reputation of its Master of Health Policy & Law (HPL) graduate program. The contract is for up to three years (one‑year base term with two optional one‑year renewals) and includes responsibility for lead generation, media‑buy management, creative development, SEO/geomarketing, reporting, and compliance with FERPA, GDPR, and CCPA. The total annual budget (services + media spend) is $175,000–$225,000, with $100,000–$150,000 earmarked for media buying. Proposals must be submitted electronically via PlanetBids by March 27, 2026, and must include required attachments such as references, a drug‑free workplace certification, and a price proposal. • Scope: digital ad strategy, audience targeting, email campaigns, paid‑media buying (Google, Meta, LinkedIn, etc.), SEO/geomarketing, analytics dashboards, and compliance documentation. • Budget: $175‑$225 k per year, including $100‑$150 k media spend; cost‑per‑lead target ≈ $100. • Evaluation: completeness (30 %), strategy quality (25 %), qualifications (25 %), price (20 %). • Mandatory attachments: client references (3), drug‑free workplace certification, de‑barment certification, subcontractor list, price proposal, and company/signatory page.