Website Assessment and Digital Strategy Roadmap

California State University San Marcos is seeking qualified digital agencies to conduct a thorough assessment of its current web presence and produce a strategic digital roadmap that aligns the university’s online assets with its communication, engagement, and business goals. The effort will evaluate site architecture, user experience, content strategy, analytics, security, and technology stack, then propose phased recommendations, implementation plans, and measurable success criteria. This is a one‑time consulting engagement with deliverables likely including a comprehensive report, presentation, and ongoing advisory guidance. • Conduct full audit of all university web properties (site inventory, UX, content, SEO, analytics, security). • Develop a multi‑year digital strategy roadmap with prioritized initiatives, budgets, timelines, and performance metrics. • Provide actionable recommendations and implementation plans for redesign, content migration, technology upgrades, and governance.