Downtown and Uptown Wayfinding

The City of Cincinnati is seeking a consultant to develop a comprehensive wayfinding program for Downtown and Uptown Cincinnati. The program should provide a unified system design strategy that reinforces Cincinnati's urban identity while integrating existing and emerging city, district, neighborhood, and individual neighborhood district branding. The consultant will perform a thorough audit and analysis of existing conditions, engage with community and institutional stakeholders, and develop a conceptual master plan and recommendations for a new wayfinding system. The system should be integrated, multi-modal, and ADA-compliant, with a focus on clarity, minimal confusion, and streamlined long-term maintenance and management. Some key features of the project include: • Developing a strategic framework for a fully integrated physical and digital wayfinding strategy • Recommending advanced technology and inclusive design solutions • Creating a unified system design strategy that reinforces Cincinnati's urban identity • Anticipating future development, changes in traffic patterns, new attractions, and increased pedestrian, bicycle, and micromobility vehicle traffic • Utilizing GIS-based asset management tools for data, maintenance, and lifecycle management • Condensing sign clutter to improve safety and enhance the aesthetic experience for all users. The City is looking for a consultant with proven expertise in urban wayfinding, civic branding, stakeholder and community engagement, and wayfinding technology integration.