Description
The University of Houston is seeking a qualified firm to provide a comprehensive digital marketing strategy and campaign execution for the graduate business programs offered by the C.T. Bauer College of Business. The scope of work will focus on digital advertising and lead generation initiatives designed to attract and convert qualified prospective students. Services should include paid digital campaigns, retargeting strategies, audience segmentation and targeting, landing page strategy and optimization, conversion rate optimization, search engine optimization, and campaign performance reporting and analytics. The selected vendor will support efforts to increase high-quality lead volume, engagement, and conversion throughout the graduate admissions funnel while maintaining alignment with the Bauer College brand and enrollment goals.
• Paid digital campaigns across Meta, Google, LinkedIn, and other sites
• Retargeting strategies
• Audience segmentation and targeting
• Landing page strategy and optimization
• Conversion rate optimization
• Search engine optimization
• Large language model optimization
• Generative engine optimization
• A/B testing and continuous campaign optimization
• Campaign performance reporting and analytics