Description
Eastern Oregon University (EOU) seeks a qualified digital‑marketing and media‑buying agency to design, launch, and manage a full‑funnel, multi‑channel recruitment campaign anchored by paid search, connected TV, and paid‑social. The effort must target prospective students across the Pacific Northwest (Portland, Boise, Yakima‑Pasco‑Richland‑Kennewick DMAs and surrounding rural counties), include bilingual (English/Spanish) creative, meet WCAG 2.1 AA accessibility standards, and integrate with EOU’s Slate CRM and GA4 for tracking. The contract is capped at $100 k all‑inclusive, runs from December 2026 through May 2027, and requires detailed reporting, a real‑time dashboard, and performance goals (≥20 % YoY increase in applications).
• Full‑funnel strategy covering SEM, CTV/OTT, paid social, and programmatic display.
• Production of bilingual video, static, and HTML5 assets; compliance with accessibility and FERPA/GDPR.
• Integration with Slate CRM, GA4, and Google Tag Manager; daily monitoring and monthly reporting.
• Must provide three higher‑education case studies and references; all media accounts remain owned by EOU.