Alexander County Branding Initiative

The Alexander County Government is seeking a qualified Marketing Firm to provide comprehensive branding/re-branding design, development, and implementation services. The goal of this project is to develop a comprehensive re-branding campaign for Alexander County to attract and retain businesses, encourage better communication and engagement of County citizens, and promote overall economic development initiatives. The selected firm will be required to provide the County with comprehensive branding/re-branding design, development, and implementation services, including marketing strategy, creative development, website re-development, copy and content development, social media design, and development of iOS and Android app. • The project will involve three phases: Image Assessment, Brand and Creative Development, and Implementation Plan. • The selected firm will work in conjunction with the Alexander County Public Information Officer, County Webmaster, and other key County Staff. • The firm will be required to provide a detailed timeline or schedule for how they will perform the services stated within the Scope of Work. • The firm will be required to provide cost information, including a breakdown of the consultant’s fees and disbursements to complete all deliverables listed.