RFQ - Public Opinion Research

NCW Libraries is seeking a qualified firm to conduct public opinion research to gather information about the public's awareness of the library, needs and preferences regarding library services, and a rating of the library's perceived value in their community. The selected firm will develop, conduct, analyze, and report on the research findings. The project should be designed through a strong collaborative relationship with library leadership and reflect the diversity of residents within the library's five-county service area. The key goals of the project include determining a baseline understanding of the public's awareness of the library, gathering information about the public's needs and preferences regarding library services, and obtaining replicable public opinion research that the library can build upon in future years. • Determine a baseline understanding of the public's awareness of the library. • Gather information about the public's needs and preferences regarding library services. • Discern barriers to awareness and use of library resources and services. • Learn how the public rates the library's value in their community as a user/potential user. • Learn how the public rates the library's value as a community asset. • Obtain replicable public opinion research that the library can build upon in future years.