LEAP Management of Advertising and Marketing RFP

The Colorado Department of Human Services is seeking a marketing agency to assist with advertising and marketing for the Low-Income Energy Assistance Program (LEAP). The goal is to develop and execute a comprehensive statewide marketing and advertising strategy to promote LEAP and increase awareness among eligible Coloradans. The selected vendor will be responsible for creating a marketing plan, managing outreach to target audiences, developing content, and tracking analytics. • The marketing agency should have experience with government-issued benefit programs and a general understanding of LEAP. • The agency will work with CDHS staff to create a marketing and advertising plan that promotes awareness, understanding, and availability of LEAP. • The plan should include outreach to target audiences through various channels, including social media, online advertisements, and traditional media. • The agency will also be responsible for developing content, including advertisements, brochures, and posters. • The selected vendor will be required to provide a detailed budget and a plan for tracking and evaluating the success of the marketing efforts.