The Florida Department of Agriculture and Consumer Services (Division of Marketing) intends to enter a single‑source agreement with VSG Enterprises, LLC to provide sports‑marketing sponsorship and promotional advertising for the “Fresh From Florida” brand. The partnership will leverage VSG’s exclusive rights to the Tampa Bay Lightning NHL team to deliver on‑site signage, digital displays, web ads, and social‑media placements at Lightning events, promoting Florida agricultural products. The contract value is estimated between $200,000 and $250,000, with execution slated for June 30 2027. Interested parties may submit information by October 8 2026.
• Scope: Sports‑marketing sponsorship, on‑site and digital advertising for “Fresh From Florida.”
• Target venue: Tampa Bay Lightning NHL events.
• Deliverables: signage, digital displays, web and social‑media ads, brand exposure assets.
• Estimated contract value: $200‑$250 K.
• Timeline: Information due 10/8/2026; contract execution 6/30/2027.
• Single‑source justification: VSG holds exclusive licensing and trademark rights for the Lightning brand.
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