Daytona International Speedway, LLC

The Florida Department of Agriculture and Consumer Services (FDACS) Division of Marketing and Development intends to enter a sole‑source agreement with Daytona International Speedway, LLC to provide sports‑event promotion and sponsorship services for the 2027 NASCAR CRAFTSMAN Truck Series at Daytona International Speedway. The work will promote the “Fresh From Florida” brand through advertising, sponsorship activation, and media placements (print, television, digital) associated with the event. The contract is estimated at $360,000‑$500,000 and will be in effect through June 30 2027. Prospective vendors must submit interest by September 10 2026. • Single‑source procurement for sports event promotion and sponsorship. • Target event: 2027 NASCAR CRAFTSMAN Truck Series at Daytona International Speedway. • Services include advertising, branding, and sponsorship activation for the “Fresh From Florida” brand. • Estimated contract value $360‑$500 K. • Project period through 30 June 2027. • Submission deadline: 10 Sep 2026. • Primary contact: Edward Rondeau, Procurement, FDACS.