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Camden County Improvement Authority·New Jersey

Marketing Consulting Services

Closes 6/30/2026$500k – $1.5MRequest for Proposal
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Description

The County of Camden is seeking a full‑service marketing consulting firm to develop, design, and execute a comprehensive multi‑channel marketing program for the County’s Marketing Department, the Department of Events & Community Outreach, and six affiliated agencies/authorities. The consultant will provide strategic planning, graphic design, print production, digital/social media management, website and mobile‑app support, media buying, event coverage, photography/videography oversight, and ongoing coordination with County staff. The contract is a three‑year base term with two optional one‑year extensions, and pricing must be submitted as an annual lump‑sum retainer plus any applicable hourly rates. • Deliverables include newsletters, event guides, brochures, postcards, ads, outdoor signage, and digital content. • Services span media planning/buying, print production, website/SEO management, social‑media posting, event‑branding, and video/photography project oversight. • The firm must furnish a portfolio, writing samples, insurance certificates, business registration, ownership disclosures, and certify compliance with state procurement statutes.

Attached files

Contact

Laura J. Paffenroth(Purchasing Agent)

[email protected]

(856) 225-2127

Key dates

Opened
5/30/2026
Questions due
6/12/2026
Closes
6/30/2026
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
CCRFP #26-23

Budget estimate

$500,000 – $1,500,000

No contract value is disclosed. Comparable county‑wide marketing contracts for a three‑year term typically range from $500,000 to $1,500,000, depending on the scope of deliverables, media spend inclusion, and hourly rates. Assuming a mid‑range retainer plus extra production costs, the award could fall within that band.

AI estimate from the solicitation

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