Description
South Seattle College seeks a strategic partner to design, launch, and manage a data‑driven digital‑marketing campaign aimed at re‑engaging up to 5,000 “stop‑out” students and encouraging them to re‑enroll. The contractor will receive FERPA‑compliant student data, create psychology‑based motivational content, run paid social‑media ads across multiple platforms, and provide weekly performance reporting and a final outcomes analysis. All advertising spend is included in the fixed‑fee contract, and the college will handle the landing page and enrollment hand‑off.
• Deliver a 4‑month campaign (1 month planning, 3 months execution) targeting a 3‑5 % conversion (≈150‑250 students).
• Provide creative assets, adaptive ad‑delivery platform, weekly status reports, and final enrollment analysis.
• Ensure FERPA‑compliant data handling, ADA‑compliant content, and full ownership transfer of deliverables to the college.