Description
The California Department of Food and Agriculture is seeking a qualified consulting firm to design, develop, and execute an education and outreach campaign for the newly‑created Cannabis Appellations Program (CAP). The contractor will create branding, produce educational and promotional materials, conduct audience research, engage growers, retailers, and local officials, and deliver an ADA‑compliant web presence and dynamic data‑tracking database. All deliverables become state property, and the work must fit within a $50 k annual budget (total $140 k over the contract).
• Develop visual identity, style guides, and multimedia assets (print, web, video) for CAP.
• Conduct research on target audiences, languages, and outreach channels; produce reports and a dynamic database of metrics.
• Execute stakeholder outreach—including retailer displays, trade‑show participation, and coordination with local governments—while ensuring ADA compliance and bilingual materials.
• Provide quarterly progress meetings, analytics dashboards, and final reporting; manage all costs within the stipulated budget.