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Missouri Western State University·Missouri

Geofencing Services – Missouri Western State University RFP17-002

Closes 4/13/2016$30k – $120kInvitation for Bid
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Description

Missouri Western State University is seeking a vendor to design, implement, and manage a geo‑fencing advertising campaign that promotes three of its academic programs to targeted geographic and demographic audiences in the Kansas City Northland area. The contractor must supply all technical services, reporting, and optional enhancements, comply with a fixed‑price, sealed‑bid procurement process, and ship any required hardware prepaid to the university. The contract runs for one year with the possibility of up to three one‑year renewals. • Provide geo‑fencing set‑up, keyword selection, impression counts, and performance measurement for three university programs. • Submit a hard‑copy, sealed, paper‑only bid by 13 April 2016 (2 pm CDT) with pricing for 15‑, 30‑ and 45‑day campaign periods and any optional services. • Demonstrate prior experience delivering geo‑fencing services to a higher‑education institution with >1,000 students and supply three references.

Attached files

Contact

Kelly Sloan(Purchasing Manager)

[email protected]

(816) 271-4465

Key dates

Opened
4/13/2016
Questions due
4/8/2016
Closes
4/13/2016
Projected award
5/9/2016
Duration
1 year

Last updated

Details

Type
Invitation for Bid
Industry
Marketing and Advertising
NAICS
541830
Solicitation №
RFP17-002

Budget estimate

$30,000 – $120,000

No budget ceiling is disclosed. A comparable university geo‑fencing campaign typically runs between $30 k for a basic 15‑day fence and $120 k for a full‑service 45‑day multi‑program deployment with optional data analytics. The estimate reflects hardware (if any), software platform licensing, campaign management, reporting, and contingency for optional enhancements.

AI estimate from the solicitation

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