Brand Marketing Research

Oakland University is seeking a qualified firm to provide brand marketing research services. The selected firm will conduct research, discovery, insight generation, and strategic brand positioning to help the university clearly articulate its identity, distinctiveness, and value. The scope of work includes uncovering deep audience insights, assessing awareness and perception, identifying market whitespace, and developing a clear brand positioning framework. The firm will also provide a comprehensive research report, strategic brand platform, and executive presentation. • The project objectives include uncovering deep audience insights, assessing awareness and perception, and identifying market whitespace. • The firm will conduct stakeholder interviews, external research, and market analysis to inform the brand positioning framework. • The final deliverables will include a comprehensive research report, strategic brand platform, and executive presentation. • The university is looking for a firm with experience in market research, audience insights, and strategic brand positioning. • The firm should have a strong understanding of the university's context, mission, and vision.