RFP 25-001 Cannabis Consumer Awareness Survey

• Design a statistically valid, statewide survey of adult cannabis consumers (21+), covering at least five permitting and five non‑permitting jurisdictions. • Recruit and manage an online opt‑in panel (English & Spanish) without participant incentives; weight the sample to achieve statewide representativeness. • Deliver all required outputs: final report, raw data set, executive summaries, dashboards, and a consumer‑audience segmentation report, with monthly progress updates throughout the contract period.