Drive Like a Texan: Creative Production Services

The Texas Department of Transportation is seeking a contractor to provide content strategy and creative production services for their transportation safety initiative, Drive Like a Texan. The services will include traditional media, social media, and public relations. The contractor will be responsible for creating content to promote safe driving practices and reduce accidents on Texas roads. Key services may include: • Content strategy development • Creative production services for traditional media, social media, and public relations • Development of advertising campaigns to promote safe driving practices • Creation of social media content to engage the public and promote safe driving • Media buying and placement services to ensure maximum reach and impact of advertising campaigns The contractor will need to have experience in content strategy and creative production services, as well as a strong understanding of the Texas market and transportation safety issues.