Annual Giving Support Services and Advancement Research Services

The University of North Carolina is seeking vendors to provide annual giving support services and advancement research services to its constituent institutions. The selected vendors will be eligible to provide services directly to individual institutions under competitively negotiated project-level agreements. The services include annual strategy development, campaign execution, creative and content support, performance reporting, optimization and testing, and collaboration and training. The vendors will also provide research and advisory services, including access to an online research platform, annual or ongoing research publications, custom research and advisory support, professional learning opportunities, and periodic performance reviews. • Annual Giving Support Services: The vendor will provide a comprehensive annual giving plan, design and deploy integrated campaigns, develop brand-aligned creative assets, and provide regular reports on engagement metrics and donor retention. • Advancement Research Services: The vendor will provide access to an online research platform, annual or ongoing research publications, custom research and advisory support, professional learning opportunities, and periodic performance reviews. • Collaboration and Training: The vendor will provide consultative sessions with campus teams to build internal capacity. • Performance Reporting: The vendor will provide regular reports summarizing engagement metrics, donor retention, and return on investment.