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  5. ›UMGC RFP #92292 Radio Advertising Services

University of Maryland Global Campus·Maryland

UMGC RFP #92292 Radio Advertising Services

Closes 6/30/2026$500k – $1MRequest for Proposal
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Description

UMGC’s Stateside Military Operations (SMO) program seeks a vendor to run an integrated radio and podcast advertising campaign that targets veteran and active‑duty audiences across the United States and overseas. The contractor will air UMGC‑produced commercials on a national radio network, create and place long‑form podcast spots, and provide geo‑targeted outreach to key locations. The scope also includes performance reporting, quarterly reviews, and compliance with living‑wage and data‑security requirements. • Air and schedule radio commercials on local, national, and international stations. • Produce monthly long‑form podcast advertisements with geo‑targeted placement. • Deliver monthly reconciliation reports, quarterly performance reviews, and maintain a dedicated account lead and executive sponsor. • Meet Tier 1 living‑wage standards, uphold UMGC security policies (SOC 2 or HECVAT), and carry required insurance coverage.

Attached files

Contact

Eric Pfister(Director – Procurement)

[email protected]

Key dates

Opened
6/2/2026
Questions due
6/11/2026
Closes
6/30/2026
Projected award
9/10/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613
Solicitation №
RFP 92292

Budget estimate

$500,000 – $1,000,000

The RFP caps the total contract value at $1,000,000 for up to five years, with an initial one‑year term. A realistic expectation is that the vendor would earn roughly half of the ceiling in the first year, given typical media buying costs and agency fees. Therefore, the estimated budget range is approximately $500,000 to $1,000,000 for the initial year, with potential upside if renewal options are exercised. Factors influencing the final amount include the volume of media purchased, negotiated rates, and the effectiveness of the campaign in driving enrollments.

AI estimate from the solicitation

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