RFP 2026-01: Lexington, Buena Vista, and Rockbridge Tourism Mktg AOR

The Central Shenandoah Planning District Commission is seeking a qualified firm to serve as the Agency of Record for tourism marketing across Lexington, Buena Vista, and Rockbridge County. The firm must demonstrate extensive experience in destination marketing and the visitor economy, delivering integrated strategies that drive visitation, overnight stays, spending, and overall economic impact. The selected agency will provide strategic direction, branding, advertising, digital marketing, content creation, and media planning to ensure a cohesive regional brand presence. • Develop and execute comprehensive tourism marketing plans across multiple channels (digital, print, broadcast). • Create and manage branding, advertising, and media campaigns that promote the three jurisdictions as a unified destination. • Provide ongoing strategic guidance, performance analytics, and content development to measure and enhance tourism outcomes.