2024 Market Access Program

The 2024 Market Access Program is a competitive grant program that provides funding to eligible applicants to promote U.S. agricultural commodities and products in foreign markets. The program aims to foster healthy exports and market diversification by encouraging the development, maintenance, and expansion of diverse commercial export markets. Eligible applicants include nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups, U.S. agricultural cooperatives, and state government agencies. The program provides financial assistance for generic or brand promotion activities, and applicants must contribute resources towards their proposed promotional activities. The program has a project duration of 3 years, and the estimated funding per award ranges from $50,000 to $20,000,000. Key aspects of the program include: * Promoting U.S. agricultural commodities and products in foreign markets * Encouraging the development, maintenance, and expansion of diverse commercial export markets * Providing financial assistance for generic or brand promotion activities * Requiring applicants to contribute resources towards their proposed promotional activities * Having a project duration of 3 years * Estimated funding per award ranging from $50,000 to $20,000,000