Description
The Florida Department of Agriculture and Consumer Services (FDACS) is issuing a single‑source procurement to Learfield Sports, LLC for sports‑event promotion and sponsorship services supporting the “Fresh From Florida” brand. The Division of Marketing and Development will use the vendor’s exclusive collegiate sports multimedia rights to create advertising across print, television, and digital channels. The contract is expected to be executed shortly after the information‑submission deadline and run through June 30 2027, with an estimated value of $200‑$250 k. Prospective vendors may submit information on their ability to meet the requirements by September 10 2026.
• Scope: Sports marketing sponsorship, promotional advertising for “Fresh From Florida.”
• Vendor: Learfield Sports, LLC – exclusive rights holder for collegiate sports media.
• Estimated contract amount: $200,000 – $250,000.
• Period of performance: Up to June 30 2027 (≈12 months).
• Submission deadline for vendor information: September 10 2026.
• No competitive bidding; single‑source justification based on exclusivity.