Seafood Nutrition Partnership

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Seafood Nutrition Partnership to procure sponsorship for the Walmart - Seafood Nutrition Partnership "Fall In Love With Seafood" campaign. The purpose of this campaign is to develop a custom communications toolkit for consumers, social marketing campaigns, and digital marketing campaigns. The Division of Marketing and Development will be responsible for the purchase of promotional advertising. The contract is estimated to be around $150,000 to $300,000 and will last from the date of execution to June 30, 2027. Key aspects of the project include: • Developing a custom communications toolkit for consumers • Creating social marketing campaigns • Creating digital marketing campaigns • Promoting agricultural products through advertising • Compliance with department rules and coordination with authorized partners