City of Arvada Brand Refresh

The City of Arvada is seeking a firm to refresh the current city brand for a modern, cohesive brand that aligns with their vision, mission, and values. The selected firm will be responsible for developing a brand package, standard use materials, multimedia materials, and a video graphics package. The brand package should include a brand voice, brand usage guidelines, brand colors, and font selection. The firm should also provide templates for business cards, letterhead, and email signatures. The project is expected to span two fiscal years, with funding appropriated on an annual basis. The City is looking for a firm that can provide a complete service package that meets their overall requirements. Key aspects of the project include: • Developing a modern, cohesive city brand • Creating a brand package, including brand voice, usage guidelines, colors, and font selection • Providing templates for standard use materials, such as business cards and letterhead • Creating multimedia materials, including social media templates and video graphics • Ensuring all materials are ADA compliant and meet WCAG 2.2 Level AA standards • Providing a detailed budget proposal, including costs for all deliverables and expenses