Notice of Intent to Sole Source for Meta Platforms Advertising Services

Coastal Carolina University has issued a Notice of Intent to Sole Source a $100,000 contract to Meta Platforms, Inc. for continued access to Meta’s proprietary advertising and analytics platforms (Facebook and Instagram). The university relies on these platforms to execute official marketing campaigns that support student recruitment, brand awareness, alumni engagement, and community outreach. By retaining Meta’s services, the university can create, deploy, manage, and optimize paid digital advertisements with platform‑native audience targeting and real‑time performance analytics. This sole‑source procurement is justified under South Carolina Code Ann. §11‑35‑1560 because the specific capabilities of Meta’s platforms are deemed integral to the university’s communication strategy. • Scope: Access to Meta advertising and analytics tools for university marketing. • Value: Fixed contract amount of $100,000. • Vendor: Meta Platforms, Inc., sole provider of Facebook and Instagram ad services.