Awarded vendors
- BowStern
Description
This three‑year contract provides comprehensive marketing, social‑media management, and ongoing website maintenance and support for the Wakulla County Tourist Development Council (Visit Wakulla). The awardee will develop an annual marketing plan, create graphic assets, schedule and post social content, manage paid digital advertising, maintain the WordPress‑based tourism website, and attend council meetings for reporting and coordination. The County will pay the vendor on a retainer basis for marketing services and on a project‑by‑project basis for special website tasks, with invoices payable within 45 days.
• Marketing strategy, campaign execution, PR support, and monthly performance reporting.
• Social‑media content creation, scheduling (5 posts/week), analytics dashboards (Google Analytics, Sprout, Hootsuite).
• Ongoing website updates, SEO optimization, event‑calendar management, and technical support for the existing GoDaddy/WP Engine WordPress site.
• Required attendance at ≥ 6 Tourist Development Council meetings and ≥ 1 Board of County Commissioners meeting (in‑person, travel not reimbursed).