Description
This contract is an informal competitive bid issued by Cuyahoga County Health and Human Services to secure a vendor for a 2022 digital advertising campaign supporting Senior & Adult Services. The scope requires the vendor to create, place, and manage online display and video ads targeting women ages 35‑75 within designated zip‑codes, achieving monthly impression minimums and providing performance dashboards. The County retains ownership of all creative assets and mandates extensive insurance coverage and post‑award documentation.
• Scope: Digital display (115 k impressions/month) and video (85 k impressions/month) ads for the full calendar year 2022.
• Requirements: Vendor must supply creative design, reporting dashboard, and transfer all IP to the County; must furnish workers’ comp, CGL, auto, umbrella, and (if handling data) cyber insurance after award.
• Timeline: Bids due 27 Oct 2021; advertising flights run 1 Jan 2022 – 31 Dec 2022.