COVID-19 VACCINE MARKETING CAMPAIGN PUBLIC HEALTH

The County of Riverside is seeking vendors to develop and launch a comprehensive COVID-19 vaccine marketing campaign. The campaign aims to emphasize the importance of vaccinations, particularly for immunocompromised and elderly residents. The selected vendors will be responsible for creating and promoting the campaign through traditional and digital channels. The contract is expected to be a multi-vendor award. Key aspects of the contract include: • Developing a comprehensive marketing campaign to promote COVID-19 vaccinations • Targeting immunocompromised and elderly residents • Utilizing traditional and digital channels to maximize reach and impact • Creating and promoting campaign materials, such as artwork and media files • Collaborating with the County of Riverside and RUHS Public Health department to ensure campaign success